Tesco unveils a sweet way to help charities fighting hunger this Christmas
By Jill Dando News
Tesco is to give a little extra help to two leading charities fighting hunger this Christmas, with a 10p donation from each gingerbread product sold at Tesco.
The donation, across a wide range of gingerbread products, will help Tesco’s long-standing charity partners Trussell and FareShare support people in communities across the UK.
Trussell works with the UK’s biggest community of foodbanks, helping people in hardship with food when they need it most, while FareShare redistributes surplus food to support more than 8,000 local charities and community groups.
With gingerbread at the centre of Tesco’s Christmas campaign this year, Tesco Chief Commercial Officer Ashwin Prasad said making a donation for each gingerbread product sold provided the ideal opportunity to help feed the Christmas spirit.
“Gingerbread is a great tradition of Christmas for many, as is helping others,” he said. “By picking up one of the delicious gingerbread products we stock, and maybe even trying your hand at building a gingerbread house this Christmas, Tesco customers will be helping to support the vital work of our friends at Trussell and FareShare in fighting hunger.”
Kris Gibbon-Walsh, Chief Executive at FareShare, said the donations would make a real difference.
"We are incredibly grateful to Tesco for a brilliant festive fundraising opportunity for FareShare,” he said. “All funds raised through the purchase of gingerbread items at Tesco will help us to get good food to charities and community groups across the UK providing meals and bringing people together this winter."
Sophie Carre, Director of Public Engagement at Trussell added:
“We are extremely grateful to Tesco for donating 10p to Trussell from the sale of gingerbread products this winter. Whether you buy a kit to build a gingerbread house with your family or treat yourself to a pack of festive biscuits, every purchase made will help to support our work to end hunger in the UK. Food banks are facing an extremely tough winter but, thanks to the generosity of Tesco and its customers, they will be able to be there for anyone facing hardship in their community.”
In total 18 different types of gingerbread will trigger a donation, with Tesco’s own gingerbread products and those from leading and regional brands falling under the scheme.
Donations will be made on products purchased from November 13 through to Christmas Day and donations will be split equally between the two recipient charities.
Products included
Tesco gingerbread biscuit
Tesco 5 gingerbread men kit 199g
Tesco 30 mini gingerbread men 300g
Tesco create your own gingerbread house 613g
Tesco seasonal gingerbread biscuit
Tesco 10 mini gingerbread men
Tesco gingerbread mix 225g
Kopernik iced gingerbread 153g
Organix 15 gingerbread men 135g
Organix mini gingerbread men biscuits 5x20g
Tesco free from gingerbread men 154g
McVitie’s mini gingerbread men 6x19g
Tesco mini gingerbread men 100g
Furniss Cornish gingerbread with dark choc 200g
Oreo gingerbread 154g
Tesco gingerbread Christmas tree kit
Tesco gingerbread dough 350g
Tesco mini gingerbread village
