Jill Dando was a brilliant journalist who rose the ranks to become the golden girl of the BBC, Queen of Prime Time TV – but what marked her out for greatness was her extremely rare character.

That’s why Jill Dando News is unique our reporters model themselves on Jill’s rare mix of qualities which makes up our unique reporters style guide.

1 Kind (Jill had this most important human quality – without kindness you CANNOT be a success)

2 Humble (Jill lived out our motto ‘all things are possible’ but remained the same Jill from her schooldays)

3 Positive (we understand why news is mostly bad, with our brains’ wiring that craves it, but Jill gravitated towards the positive. So do our reporters)

4 Smiling (Jill had a smile to light up England – our first Jill Dando News reporter Olivia coined the phrase ‘she was the smiling face of Britain. Our reporters are encouraged to do ‘journalism with a smile’.)

5 Purpose (Jill toyed with being a missionary in Africa to help those in need before switching to make the world a better place through journalism. She was passionate to make a difference. Our reporters are encouraged to change the world one story at a time, and to become the story. We campaign to MAKE the good news out of badwhere campaign )