PURPLE SHEEP PR
Our adventurous ‘Purple Sheep style’ PR/publicity and Digital PR helps CEOs and leaders to make their organisations famous - for all the positive reasons.
We don’t do boring traditional press releases (hence the name Purple Sheep - not a beige, boring white sheep in sight!).
Instead we get to the heart of you and your people and release your success stories that rarely get seen.
Welcome to Purple Sheep PR
The Force Behind the Good News Post and Jill Dando News
Purple Sheep PR is not just another PR agency - it’s a catalyst for positive change, dedicated to supporting ethical organisations and individuals making a difference.
Since 2007, we’ve been redefining publicity with adventurous, innovative campaigns that inspire and empower.
With a focus on authenticity, impact, and bold storytelling, Purple Sheep PR has carved out a unique space in the PR world. Whether creating opportunities for CEOs, entrepreneurs, charities, or media figures, our goal is simple: to tell stories that matter and amplify voices making a positive impact.
What is Purple Sheep PR?
Among billions of sheep worldwide, few stand out. While most sheep are white, blending into the crowd, at Purple Sheep PR, we’ve been making “Purple Sheep” stories since 1996 when our founder, Shane Dean, began his award-winning journalism career.
His mission: turn the ordinary into something extraordinary—something purple.
A Visionary Foundation
Shane’s approach to PR is humble yet impactful, making incredible connections to power up the publicity.
His focus is on ensuring the people and organisations he supports get the recognition they deserve, and his belief in the power of positive storytelling drives everything we do.
Purple Sheep PR: Shaping the Future of PR
Our campaigns are not just creative - they’re transformative.
We design adventurous strategies that break boundaries and create lasting change, working closely with leaders in business, education, charity, and the arts to amplify their influence and missions.
Good News Post: A PR Vehicle for Change
Launched in 2016 by Purple Sheep PR the Good News Post is an online newspaper sharing stories of hope and resilience.
It focuses exclusively on uplifting, inspiring narratives, showcasing the best in humanity.
By sharing these stories, we aim to shift perspectives and spark positive change.
Jill Dando News: Empowering the Next Generation
In 2017, Purple Sheep PR founded Jill Dando News to remember the late British journalist with a living project that is expanding with every positive good news story published.
This project offers young journalists a platform to share positive news, boosting aspirations and fostering social mobility.
Supported by figures like Sir Richard Branson and UK Prime Ministers, Jill Dando News empowers the next generation of storytellers.
Prime Minister Interview at 10 Downing Street:
We coordinated the first-ever TV interview with Prime Minister Boris Johnson, led by young reporters from the Good News Post, reaching millions worldwide.
Inspirational Speaking:
Purple Sheep PR founder Shane Dean is also an inspirational speaker, sharing his personal journey overcoming mental health battles. He also shares tips and strategies to help people enjoy life to the full and find their purpose. He helps businesses to boost their morale and productivity.
“I’ve worked with some of the world’s best speakers, but few match Shane Dean’s authenticity, passion, and ability to inspire.”
— Andrew Scott, CEO, Ascot Group
At Purple Sheep PR, we believe PR is about creating meaningful impact, not just making noise. From our work with the Good News Post and Jill Dando News to partnerships with leaders across various sectors, we are proud to be a force for positive change.
Contact us today and let’s make a difference together.
Hello@thepurplesheep.com
We are part of a 360 marketing cooperative with two of the best digital marketing experts in the UK, Jack Easterbrook and Alex Crowther who train up people in marketing out of the cutting-edge Hive near Bristol.
Our services and training include:
- How to make you stand out in the Media
- How to get you publicised against all odds
- Achieving your ‘impossible’ business dreams
- Websites and how to get the best out of them.
- Analytics and how to success online.
- Search Engine optimisation & content creation.
- How to use Paid media such as Google ads or Facebook Ads to best effect.
- Set up social media to promote your business
- Choose your social media strategy
- Create superb visual content
- Track your social media statistics.
Our specialist team can create campaigns, and believe for the impossible to get your name into hard-to-reach areas.
This is not ordinary publicity and marketing - this is edgy, adventurous world-class PR working with celebrities, strategic people, and other organisations.
Purple Sheep PR created the Good News Post and also Jill Dando News which aims to train up 1 million young journalists of the future.
Purple Sheep PR can also do SEO, Google ads, social media marketing, videos, branding, newsletters - the whole 360 comprehensive PR/publicity and marketing package.
Over the years we have worked with Sir Richard Branson, Bear Grylls, Alan Titchmarsh and many more to get the good news out into the community and Media.
We then your stories out everywhere via the Media, Social Media and Digitally.
Shane Dean, founder of Purple Sheep PR, has been doing exciting stories for Media and Editors that have gone across the world since the late 1990s.
“Shane works ‘magic dust’ to turn a nothing thing into stories seen by millions of people. If you want world leading PR for your business or people, Shane is your man.”
Oli Ballard
Purple Sheep PR gets you influence and put you in the minds of editors and even leaders such as the Prime Minister. https://www.bbc.co.uk/news/av/uk-49530995
"Shane has made a huge difference to our PR... he is optimistic and outward looking. A tremendous asset to any company or school. Thoroughly recommended.”
Neville Coles, Former CEO of The Priory Learning Trust
Purple Sheep PR gets your stories seen by millions in the news https://metro.co.uk/2018/05/08/teenager-with-mes-life-has-been-transformed-by-a-robot-that-helps-her-learn-7529314/
And your businesses seen across the world https://www.dailymail.co.uk/sciencetech/article-8343779/Car-wash-supermarket-trolleys-kills-coronavirus.html
Purple Sheep PR do PR training for schools, academies, multi academy trusts, businesses, individuals and more. Plus photos, videos and prospectus’.
"Shane has a track record in journalism and PR consultancy, deep wells of creativity and integrity. Crucially Shane is a uniquely positive man. I've yet to see him regard any glass as half-empty."
Editor and PR Manager Simon Angear
"I could never have imagined the impact that Shane could have in such a short time. He is totally reliable and always delivers whatever he promises with amazing results!"
Headteacher and Ofsted Inspector Lesley Greenway
Contact us News@goodnewspost.co.uk