PURPLE SHEEP PR

Welcome to Purple Sheep PR

The Force Behind the Good News Post and Jill Dando News

Purple Sheep PR is not just another PR agency - it’s a catalyst for positive change dedicated to supporting ethical organisations and individuals making a difference and dreaming up world-changing projects.

Since 2007, we’ve been redefining publicity with adventurous, innovative campaigns that inspire and empower.

With a focus on authenticity, impact, and bold storytelling, Purple Sheep PR has carved out a unique space in the PR world. Whether creating opportunities for CEOs, entrepreneurs, charities, or media figures, our goal is simple: to tell stories that matter and amplify voices making a positive impact.

What is Purple Sheep PR?

Among billions of sheep worldwide, few stand out. While most sheep are white, blending into the crowd, at Purple Sheep PR, we’ve been making “Purple Sheep” stories since 1996 when our founder, Shane Dean, began his award-winning journalism career.

His mission: turn the ordinary into something extraordinary—something purple.

A Visionary Foundation

Shane’s approach to PR is humble yet impactful, making incredible connections to power up the publicity.

His focus is on ensuring the people and organisations he supports get the recognition they deserve, and his belief in the power of positive storytelling drives everything we do.

Purple Sheep PR: Making visionary people, businesses and organisations to stand out.

Our campaigns are not just creative - they’re transformative.

We design adventurous strategies that break boundaries and create lasting change, working closely with leaders in business, education, charity, and the arts to amplify their influence and missions.

Good News Post: A PR Vehicle for Change

Launched in 2016 by Purple Sheep PR the Good News Post is an online newspaper sharing stories of hope and resilience.

It focuses exclusively on uplifting, inspiring narratives, showcasing the best in humanity.

By sharing these stories, we aim to shift perspectives and spark positive change.

Jill Dando News: Empowering the Next Generation

In 2017, Purple Sheep PR founded Jill Dando News to remember the late British journalist with a living project that is expanding with every positive good news story published.

This project offers young journalists a platform to share positive news, boosting aspirations and fostering social mobility.

Supported by figures like Sir Richard Branson and UK Prime Ministers, Jill Dando News empowers the next generation of storytellers.

Prime Minister Interview at 10 Downing Street:

We coordinated the first-ever TV interview with Prime Minister Boris Johnson, led by young reporters from the Good News Post, reaching millions worldwide.

Inspirational Speaking:

Purple Sheep PR founder Shane Dean is also an inspirational speaker, sharing his personal journey, tips and strategies to life life to the full and enjoy their work.

“I’ve worked with some of the world’s best speakers, but few match Shane Dean’s authenticity, passion, and ability to inspire.” Andrew Scott, CEO, Ascot Group

At Purple Sheep PR, we believe PR is about creating meaningful impact, not just making noise.

From our work with the Good News Post and Jill Dando News to partnerships with leaders across various sectors, we are proud to be a force for positive change.