Purple Sheep PR

Why is Purple Sheep PR so different?

White sheep in a field follow the crowd and are ignored. A Purple Sheep makes you stand out. We get you noticed in a powerfully different way. We go the extra mile. We are passionate about good news. We are extremely relational. We find your hidden stories that never get seen. We find the little things that make you stand out.

Our founder is Purple Sheep

PR expert and relentlessly positive Shane Dean does things very differently and gets results. He finds hidden stories that get missed.

Training hundreds across UK to do good news journalism

Since 2007 Shane has trained up hundreds of young people across the UK to think positive and to do good news journalism to change the world. It is PR – ‘Purple Sheep Style’.

All things are possible PR

As a PR Consultant, Shane takes his ‘all things are possible’ mindset to help visionary Leaders, CEOs and Headteachers to get out their hidden stories.

Purple Sheep Crisis PR

We don’t do ordinary crisis management PR. Purple Sheep PR is a massive bombardment of positive stories out of organisations to turn bad news, PR or reputations round for good.

Partnering with celebrities

Shane often links schools, business and charities with positive inspirational celebrities such as Bear Grylls and Sir Richard Branson to get the good news out. Uniquely he helps bring them all together.

“Shane works ‘magic dust’ to turn a nothing thing into stories seen by millions of people. If you want world leading PR for your business or people, Shane is your man.”

Oli Ballard, Director and Editor, Business Leader
Our Good News Post reporter with Bear at a school library launch
Shane training staff on the power of good news

PR Training for businesses and organisations

Shane also delivers PR training for businesses and organisations in partnership with Business Leader magazine www.businessleader.co.uk

“Shane has a track record in journalism and PR consultancy, deep wells of creativity and integrity. Crucially Shane is a uniquely positive man. I’ve yet to see him regard any glass as half-empty.”

Simon Angear, Head of PR and Former Editor