LEGO Replay Turns 5: Tiny Bricks Make a Big Impact on 400,000 Kids!
By Jill Dando News
Since 2019, LEGO Replay has enabled nearly 400,000 children across the U.S. to engage in play-based learning with donated LEGO bricks through their free brick reuse program.
To celebrate its fifth anniversary, the company hosted special birthday parties at Boys & Girls Clubs in Richmond and Boston, featuring a giant LEGO brick birthday cake and building activities.
The LEGO Group distributed an additional 1,000 LEGO Replay boxes to local educators and community organizations, partnering with educational equity nonprofit First Book.
The program collects used LEGO bricks from consumers, cleans and repackages them, and works with nonprofits to distribute boxes across the country.
To date, the program has distributed 191,000 LEGO Replay boxes across all 50 U.S. states and D.C., giving new life to 300 million LEGO bricks that might otherwise have become waste.
Skip Kodak, Americas Regional President at the LEGO Group said:
"The LEGO® Replay program highlights the lasting power and durability of the LEGO brick and ensures it stays 'in play' through donations across the country. This free and easy-to-use program gives LEGO bricks renewed life, and we're proud that over the past five years Replay has reached nearly 400,000 kids."
The donation process is simple: collect loose LEGO bricks, sets, or elements, place them in a cardboard box, and visit lego.com/replay to print out a free UPS shipping label.
The bricks are then sorted, inspected, thoroughly cleaned, and distributed to children throughout the U.S. by nonprofit partners.
Each LEGO Replay box includes a diverse mix of elements and an activity booklet, allowing for endless creativity and learning through play.
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