IKEA Launches Year-Long Slumber Party with World Record
By Jill Dando News
2051 IKEA employees broke the GUINNESS WORLD RECORDS™ record for the largest gathering of people in two-piece pajamas (in one place) in Älmhult on August 28.
The record marks the beginning of a year-long focus on improving sleep for the many people.
The bedding was freshly pressed. A few dozen mattresses with comfortable pillows and sleep masks were lined up in front of the IKEA Museum in Älmhult, inviting a cozy nap in the fresh air.
This was the place where more than two thousand IKEA employees today set a world record for the largest pajama gathering ever and kicked off the new fiscal year, which is dedicated to improving sleep.
Pajama parties in the stores
The world record was followed by several pajama events for IKEA customers.
On Saturday, August 31, and the two following weekends, the record was followed up with pajama parties in IKEA stores where customers could take part in special activities, knowledge sharing, and offers, while becoming part of one of the biggest tributes to sleep.
"Our customers' interest in sleep has increased over several years, and the message they have given us is clear - they want more sleep tips, more sleep solutions, and even more comfort to create their dream sleep," says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group).
Our goal for the coming year is therefore to reach millions more people and help them improve their sleep and their everyday lives.
During the fiscal year 2025, IKEA will launch new products and home furnishing solutions to make it easier to upgrade the bedroom.
"With our long experience, size, and reach, we have the opportunity to make a difference by enabling billions of people to sleep better. You don't need to redo your entire bedroom to improve your sleep; small things like a new pillow or different lighting can lead to a big improvement in your sleep experience," says Fredrika Inger, CEO of IKEA of Sweden.
Nine out of ten say sleep is important for well-being
Despite the widely recognized importance of sleep, many still struggle to get good sleep quality. In the recent survey "How Swedes Sleep," conducted by IKEA Sweden, nearly one-fifth of respondents say they don't sleep very well, while nine out of ten agree that sleep is important for their well-being. But barely half of Swedes have routines that meet the needs for the best possible sleep.
"Many of us know what we need for a good night's sleep and what routines are required for us to sleep well, but we still don't do it. Good nights lead to better days, and we need to create conditions in the form of good habits and an environment that sets the stage for a good night's sleep," says Martina Bjuvenius, Home Furnishing Manager at IKEA Sweden.
