Record breaking 150,000 sweet tubs recycling to boost charity

Record breaking 150,000 sweet tubs recycling to boost charity
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By Jill Dando News

Greene King’s Tub2Pub recycling initiative collected a phenomenal 150,000 sweets and crackers tubs this year, that’s six times more than in 2023, meaning its biggest benefit to date for the environment and charity.

The country’s leading pub company and brewer runs the annual Tub2Pub recycling scheme in January and February, and money raised from the recycled plastic is donated to its partner Macmillan Cancer Support, helping the charity continue to support people living with cancer.

This year, 150,000 plastic tubs were collected, that’s around a 500% increase on previous totals.

It means 21 tonnes of polypropylene plastic has been saved from landfill and recycled while raising £12,600 for Macmillan Cancer Support. 

Commenting on the results, Vance Fairman-Smith, Greene King’s supply chain director said: “We have been blown away by the incredible success of Tub2Pub this year!

“It is brilliant how it has really captured people’s attention. These record-breaking results show just how much appetite there is for recycling and fundraising.

“It is great to see this increase in engagement with people and businesses across our communities.

“Huge thanks to everyone who collected the tubs to drop off at their local Greene King pub. It’s such good news for the environment and for charity.”

This is the fourth year Greene King has run Tub2Pub. Overall it has collected 26,253kg of plastic, which is around 230,000 tubs, raising £23,908 for Macmillan.

Rachel Gascoigne, senior partnership manager from Macmillan Cancer Support said: “We are always so impressed by the fundraising efforts of both Greene King’s team members and its customers to do whatever it takes for people living with cancer and would like to say a big thank you to everyone who has made Tub2Pub the enormous success it has been this year.

“The simple fact is that every tub recycled goes towards helping someone living with cancer. Every tub, every penny and every pound make a difference.”

Greene King’s Tub2Pub will be back in 2025. It offers people a recycling solution for the thousands of polypropylene sweets and biscuits tubs sold over the festive period particularly. These tubs cannot be easily recycled at kerbside collections and often end up in landfill.

Recycling solutions experts, co-cre8 facilitates the Tub2Pub campaign, working with DCW Polymers who recycle the polypropylene tubs into handmade 100% recycled plastic outdoor products, such as picnic benches and dog agility equipment.

Peter Goodwin, managing director at co-cre8 said: “What a fantastic achievement this year! Tub2Pub continues to lead the way in demonstrating what can be achieved when communities and businesses are fully engaged and aligned on a simple system with clearly communicated outcomes and benefits.”

Emily Almond, business development manager at DCW Polymers added: “It has been amazing to see the vast stacks of tubs arrive to us for recycling, especially when we remember that every single tub makes a real difference to Macmillan and the people they support. We are busy recycling the tubs into our outdoor products – they were full of sweets a few months ago but will have a new life as a picnic bench before we know it!”

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